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Ontology Summit 2011: Panel Session-3 - "Applications and Case Studies - II" - Thu 2011_02_10

Summit Theme: OntologySummit2011: Making the Case for Ontology

Session Title: Harvesting the Business Value of Ontologies - II: More Case Examples

Session Co-chairs: Mr. MillsDavis (Project10X) & Mr. MikeBennett (Hypercube)

Panelists:

Abstract

OntologySummit2011 Theme: "Making the Case for Ontology"

  • Track-1 Focus: "Ontology Application Framework"
  • Session Title: Harvesting the Business Value of Ontologies - II: More Case Examples

This is our 6th Ontology Summit, a joint initiative by NIST, Ontolog, NCOR, NCBO, IAOA & NCO_NITRD. The theme adopted for this Ontology Summit is: "Making the Case for Ontology."

This year's Ontology Summit seeks to address the need to provide concrete evidence of successful deployment of ontologies by examining several application domains for such examples, and in better articulating where different "strengths" of ontological representation are best applied. To support that, the summit also aims to classify the categories of applications where ontology has been, and could be, successfully applied; to identify distinct types of metrics that might be used in evaluating the return on investment in an ontology application (cost, capability, performance, etc.); to lay out some strategies for articulating a case for ontological applications; and to identify remaining challenges and roadblocks to a wider deployment of such applications that represent promising application areas and research challenges for the future. The findings of the summit will be documented in the form of a communiqué intended for public consumption.

The Panel Session today is organized by our Track-2 co-champions, continues from the first panel session "Ontology Applications and Use Cases" track, and will be featuring more case examples that will illustrate different ways that ontologies are being used today to deliver value in real-world applications.

See developing details on this Summit series of events at: OntologySummit2011 (home page for this summit)

Agenda

Ontology Summit 2011 - Panel Session-3

  • Session Format: this is a virtual session conducted over an augmented conference call

Proceedings

Please refer to the above

IM Chat Transcript captured during the session

see raw transcript here.

(for better clarity, the version below is a re-organized and lightly edited chat-transcript.)

Participants are welcome to make light edits to their own contributions as they see fit.

-- begin in-session chat-transcript --

Peter P. Yim: .

Welcome to the Ontology Summit 2011: Panel Session-2 - "Applications and Case Studies - II" - Thu 2011_02_10

Summit Theme: Ontology Summit 2011: Making the Case for Ontology

Session Title: Harvesting the Business Value of Ontologies - II: More Case Examples

Session Co-chairs: Mr. Mills Davis (Project10X) & Mr. Mike Bennett (Hypercube)

Panelists:

  • Mr. DaveMcComb (Semantic Arts) - "Ontologies at work for Sallie Mae, P&G and Lexis Nexis"
  • Mr. Ralph Hodgson (TopQuadrant) - "Valuing the Harvest from using Ontologies"
  • Mr. Sanjiva Nath (zAgile) - "Ontologies for Software Engineering"
  • Dr. Jans Aasman (Franz) - "Ontologies and CRM for Telecoms -- Flexible Data Analytics at Scale"
  • Mr. Cory Casanave (Model Driven Solutions) - "Ontologies and Architecture"

Please refer to details (agenda, slides, links, protocol, ...) on the session page

at: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10

anonymous morphed into Daniel Schwabe

anonymous1 morphed into Terry Longstreth

anonymous morphed into DaveMcComb

anonymous2 morphed into Fabian Neuhaus

anonymous1 morphed into Sarah Goldman

anonymous1 morphed into TroyBleeker

Mike Riben: anyone hearing the "echo" or distortion..I have a feeling it is a skype "feature"

Yu Lin: I am calling from phone, and I'm hearing the echo

Mike Bennett: yes. this will go away when peter mutes, so please bear with us

anonymous3 morphed into Yuriy Milov

Nicola Guarino: Yes, I am indeed hearing another conversation in background

Nicola Guarino: It is not an echo, it is another conversation going on... (this is an answer to the

question pending in the chatroom)

Hasan Sayani: yes, and distorted too!

Fabian Neuhaus: @YuLin: the echo will go away as soon as Peter mutes everybody (except for the

speaker, of course)

anonymous morphed into Ahren Lehnert

anonymous6 morphed into Sanjiva

anonymous5 morphed into Dave Hau (NCI)

anonymous3 morphed into Susan Matney

anonymous1 morphed into Cathy Large

anonymous morphed into Mike Riben

Mike Bennett: = DaveMcComb presenting now =

anonymous2 morphed into Michael Uschold

anonymous morphed into Mary Balboni

anonymous7 morphed into Carolyn Reiss

Peter P. Yim: if you have trouble downloading DaveMcComb's slides, try refreshing your wiki session page

first, and then try again

Daniel Schwabe: Question: Can Dave elaborate a bit on the use of the SMW at P&G? In what aspects did

the ontology part help, and what part does the Wiki aspect help?

Peter P. Yim: = Ralph Hodgson presenting now =

Bruce Bray: any way to get these slides without having to sign up for scribd?

Mike Bennett: @Bruce you can download the slides from the session page directly.

Peter P. Yim: @Bruce - click on the [2-Hodgson] link under:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK ... that should get you

Ralph's slides

Michael Uschold: Ralph's slide 7. Most of these are technical items, not business value propositions

(with exception of evolvability). What is the value of canonical data? what is value of triples? YOu

can't call "go to triples soon" as a value proposition.

Mike Bennett: @MichaelUschold - good point, I hope we can come to this point when do Q&As at the end,

as we want to do justice to the different things people understand by ontology.

Mike Bennett: Please can speakers say the slide #

anonymous1 morphed into Jans Aasman

anonymous2 morphed into Pavithra Kenjige

anonymous morphed into Craig Norvell

Mike Bennett: = Sanjiva Nath presenting now =

Brian Haugh: Can the speaker mention any case studies of application of this architecture?

Mike Bennett: @SanjivaNath can you cover this in Q&A at the end of the session please if not covered

in the slides? Anonymized is fine, also some idea of metrics, benefits if measured

Mike Bennett: = Jim Rhyne & Elisa Kendall presenting now =

Peter P. Yim: for those who are here for the first time (and did not email me, to register your

attendance), would you be kind enough to drop me a note (<peter.yim@cim3.com>) so we know who you

are, and keep you informed on upcoming events. Kindly include your affiliation(s).

Mike Bennett: = Jans Aasman presenting now =

Peter P. Yim: one needs, again, to refresh your wiki session page to see JansAasman's slides

([5-Aasman]) under http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK

Nicola Guarino: I have to go now, sorry I can't stay for the Q&A session...

Peter P. Yim: thanks ... bye, Nicola!

anonymous morphed into Cory Casanave

Mike Bennett: Can we watch the time please, still 1 speaker to go +Q&A

Michael Uschold: Jans Aasman claims flexibility advantage because it would take too long to RDB

schema. If you are avoiding need to use schema at all, as some do, then there is no business benefit

for the ontology because there is no ontology, it is a benefit of triples. If you are building an

ontology as the schema, why are you finding it faster to build than a traditional schema?

Cory Casanave: Mike: The RDMS schema fixes the structure, the RDF schema does not - it represents one

interpretation of the data. It then also allows you to bridge schema for integration.

Mike Bennett: It all adds to the richness of what people mean when they say they are using

ontologies. I too would like to know how this relates to semantics as distinct from triples.

Mike Bennett: = Cory Casanave presenting now =

anonymous morphed into Jim Disbrow

Yu Lin: thanks!

Mike Bennett: = Q&A =

Peter P. Yim: can we do this in 10 minutes?

Bobbin Teegarden: @CoryCasanave: in slide 18, where are the ontologies, and how do you access them?

Michael Uschold: ok hang on

Dustin Cote: Question to DaveMcComb: Page 19 of 1st presentation, what did the "Gist 2/3" box mean

under the upper ontology box of "gist" ?

Peter P. Yim: will everyone who wants to make a remark press on their "hand button" now ... so we can

queue everyone up

Bobbin Teegarden: Thanks, Cory.

Terry Longstreth: Several presentations have confidential/proprietary markings. Can we ask the

authors to give us some shareable subsets or summaries of these?

Cory Casanave: Terry: You may reference and use our slides with attribution.

Peter P. Yim: (given Jans and others' situation) I have added a caveat to the normal IPR policy - see:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MXM ... we definitely look

forward to an additional "non-confidential" version of the slides that Jans has just promised. I'll

post that alongside, when I get that from Jans.

Jans Aasman: Peter, can I have a second to point to our website? re a non-confidential version of the

Amdocs slides and additional material

Peter P. Yim: [this is added subsequently] I have swapped in the non-confidential version of

JansAasman's slides now

DaveMcComb: gist2/3 are extensions (still a bit experimental) to gist

Michael Uschold: I keep hitting *3, not working

Mike Bennett: that happens w skype a lot

Michael Uschold: If someone can just read my question from the chat, that should be fine, if the

audio is not working.

Mike Bennett: ok. I'll do that

Michael Uschold: Here it is again: Jans claims flexibility advantage because it would take too long

to RDB schema. If you are avoiding need to use schema at all, as some do, then there is no business

benefit for the ontology because there is no ontology, it is a benefit of triples. If you are

building an ontology as the schema, why are you finding it faster to build than a traditional

schema?

Ralph Hodgson: would like to understand how this session has been of value

Ralph Hodgson: what are we trying to do by being in this dialog?

Ralph Hodgson: Is it about getting a sense of what the industry is doing? Is it about figuring how a

group like this can help the industry some how?

Mike Bennett: @Ralph making the case for ontologies

Bruce Bray: I agree that these are very interesting presentation, but the focus on emerging

applications of technology instead of explaining the Value Proposition

Peter P. Yim: @BruceBray and All - the focus on Value proposition is coming up next week - come join us

next Thursday - developing details at:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_17

Mike Bennett: please feel free to type the uri here

Mike Bennett: this chat log is made public

Peter P. Yim: Jans - you might want to post your link(s) here with a note

Peter P. Yim: @Ralph - your updated slides are already online ... please check:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK

Ralph Hodgson: thanks Peter

Bruce Bray: This was very helpful. Looking forward to further discussion of Value / ROI issues.

Peter P. Yim: That would be next Thursday - see you all then - ref. developing details at:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_17

Pavithra Kenjige: thank you

Mike Bennett: = session ends =

Peter P. Yim: bye everyone ... thanks you all for participating!

Mike Bennett: Thanks Peter, much appreciated!

Peter P. Yim: - session ended: 12:06pm PST -

-- end of in-session chat-transcript --

  • Further Question & Remarks - please post them to the [ ontology-summit ] listserv
    • all subscribers to the previous summit discussion, and all who responded to today's call will automatically be subscribed to the [ ontology-summit ] listserv
    • if you are already subscribed, post to <ontology-summit [at] ontolog.cim3.net>
    • (if you are not yet subscribed) you may subscribe yourself to the [ ontology-summit ] listserv, by sending a blank email to <ontology-summit-join [at] ontolog.cim3.net> from your subscribing email address, and then follow the instructions you receive back from the mailing list system.
      • please email <peter.yim@cim3.com> if you have any question.

Audio Recording of this Session

  • To download the recording of the session, click here
    • the playback of the audio files require the proper setup, and an MP3 compatible player on your computer.
  • Conference Date and Time: 10-Feb-2011 9:38am~12:06am PST
  • Duration of Recording: 2 Hour 20 Minutes
  • Recording File Size: 16.0 MB (in mp3 format)
  • suggestions:
    • its best that you listen to the session while having the respective presentations opened in front of you. You'll be prompted to advance slides by the speaker.
    • Take a look, also, at the rich body of knowledge that this community has built together, over the years, by going through the archives of noteworthy past Ontolog events. (References on how to subscribe to our podcast can also be found there.)

Additional Resources

  • Homepage of OntologySummit2011
    • Ontology Summit 2011 Launch Event - ConferenceCall_2011_01_20
    • "Ontology Application Framework" session - ConferenceCall_2011_02_03
    • "Ontology Applications & Use Cases - I" - ConferenceCall_2011_01_27
  • [ontology-summit] mailing list archives - http://ontolog.cim3.net/forum/ontology-summit/
  • Homepage of this annual Summit series - see: OntologySummit

For the record ...

How To Join (while the session is in progress)

Conference Call Details

  • Date: Thursday 10-Feb-2011
  • Start Time: 9:30am PST / 12:30pm EST / 6:30pm CET / 5:30pm GMT / 17:30 UTC
    • see world clock for other time zones
    • do note that this is 1 hour earlier than the usual 1:30 EST Ontolog event time!
  • Expected Call Duration: 2.0~2.5 hours
  • Dial-in Number:
    • from a US telephone (US): +1-218-844-8060 (domestic long distance cost will apply)
    • When calling in from a phone, use Conference ID: "4389979#"
    • from Europe, call:
      • Austria 0820-4000-1577
      • Belgium 070-35-9992
      • France 0826-100-280
      • Germany 01805-00-7642
      • Ireland 0818-270-037
      • Italy 848-390-179
      • Spain 0902-886-056
      • Switzerland 0848-560-327
      • UK 0844-581-9148
    • callers from other countries please dial into either one of the US or European numbers
  • Shared-screen support (VNC session), if applicable, will be started 5 minutes before the call at: http://vnc2.cim3.net:5800/
    • view-only password: "ontolog"
    • if you plan to be logging into this shared-screen option (which the speaker may be navigating), and you are not familiar with the process, please try to call in 5 minutes before the start of the session so that we can work out the connection logistics. Help on this will generally not be available once the presentation starts.
    • people behind corporate firewalls may have difficulty accessing this. If that is the case, please download the slides above and running them locally. The speaker(s) will prompt you to advance the slides during the talk.
  • Discussions and Q & A:
    • (Unless the conference host has already muted everyone) Please mute your phone, by pressing "*2" on your phone keypad, when a presentation is in progress. To un-mute, press "*3"
    • You can type in your questions or comments through the browser based chat session by:
    • or point your browser to: http://webconf.soaphub.org/conf/room/ontolog_20110210
      • instructions: once you got access to the page, click on the "settings" button, and identify yourself (by modifying the Name field). You can indicate that you want to ask a question verbally by clicking on the "hand" button, and wait for the moderator to call on you; or, type and send your question into the chat window at the bottom of the screen.
    • (when everyone is muted) If you want to speak or have questions or remarks to make, please "raise your hand (virtually)" by click on the "hand button" (lower right) on the chat session page. You may speak when acknowledged by the speaker or the session moderator (again, press "*3" on your phone to unmute). Test your voice and introduce yourself first before proceeding with your remarks, please. (Please remember to click on the "hand button" again (to lower your hand) and press "*2" on your phone to mute yourself after you are done speaking.)
    • thanks to the soaphub.org folks, one can now use a jabber/xmpp client (e.g. gtalk) to join this chatroom. Just add the room as a buddy - (in our case here) ontolog_20110210@soaphub.org ... Handy for mobile devices!
  • Please note that this session will be recorded, and the audio archive is expected to be made available as open content to our community membership and the public at-large under our prevailing open IPR policy.
    • Caveat: to allow us to share, as well, the latest in commercial deployment of ontology-based technology, this session will be featured under a special waiver to our commercial vendors on the Ontolog IPR Policy. They are welcome to talk about their proprietary (non-open) technologies if they so desire (on the condition that proprietary portions of their presentation are to be specifically stated as such). However, (despite the waiver) do note that we will (as usual) be making available the entire proceedings, including all slides, recorded audio, etc., of the session to the community and the public at large from this Ontolog site.

Attendees

  • Expecting:
    • (all registered attendees were present)
    • ... if you are coming to the session, please add your name above (plus your affiliation, if you aren't already a member of the community) above; or e-mail <peter.yim@cim3.com> so that we can reserve enough resources to support everyone's participation. ...



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